La Medida Mezcal, a 100% Oaxacan-Mexican company, was founded over 40 years ago by Julián Vidal Gómez Rodríguez. The brand is deeply rooted in tradition, with a commitment to sustainable and socially responsible practices. La Medida works with over 46 local producers, maintaining 450 years of artisanal mezcal-making tradition. The brand stands out for its focus on quality and adherence to traditional, artisanal methods. La Medida's mezcal is made from agave that adapts well to cultivation, even in moderate droughts and frosts. The brand's philosophy is encapsulated in the phrase, "Mezcal is mystical in its philosophy and practical in its culture," reflecting its deep respect for the heritage and craft of mezcal production.