Casamigos, primarily known for its tequila, ventured into the mezcal market with its product made in Oaxaca, Mexico. The brand was co-founded by George Clooney, Rande Gerber, and Mike Meldman. The production process is artisanal: after harvesting, the piñas are slow-cooked for 4-6 days in pits lined with volcanic or river rock. Once cooled, they are crushed using a Tahona wheel. The fermentation period ranges from 6-8 days, depending on the season, and the mezcal is twice-distilled in covered copper pot stills. In 2017, the company Diageo, the owner of renowned brands like Johnnie Walker and Guinness, acquired Casamigos for a whopping $1 Billion USD.