Cha Cha Cha Mezcal, with a history tracing back to the mid-18th century, is a brand steeped in tradition. The name is inspired by a small Zapotec poem that narrates the lifecycle of mezcal, symbolizing maturation and fulfillment. This mezcal, though not the first of its kind, is one of the oldest still in production. Generations, from Zapotecs and Mixtecs to Mexicans, have safeguarded the artisanal secrets of this elixir. The brand has undergone numerous transformations but has always retained its core essence and flavor. In a bid to reposition mezcal in its historical context and adapt to the evolving world, Cha Cha Cha Mezcal has refreshed its image, intertwining the artistry of its production methods with a name that echoes the soul-stirring qualities of this spirited elixir.